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October 7, 2016
Collection of the KASS brand is always an enchanting spectacle of style and taste, a challenge and elegance, improbable combinations of classics and futurism. Desire to abstract from the ordinary life is traced in each detail which is so diligently made by the designer. A new collection - not an exception.
SS'17 performed by the designer bears itself a message of refusal of the standard cliches. Systems, formulas, templates, behavior models are what moves all of us! Life is very structured also we, without understanding that, use the same templates of behavior. Excess words and actions is an emptiness. Everything is much more trivial, than we think. Simple mathematics and banal logic - what the thicket should address in everyday life. It think of those whom we have got used to consider by herd.
Each person is identity, with the personal formulas which have to though partially to enter this world; that part which will improve society and will teach to live by independently established rules.
The designer - the one who thinks in a different way! He is against stereotypes, seeks to inform society about his point of view.
Face of SS`17 collection is Alex Gladushevsky, because he, like no other, shared views of designer. Provocative TVproducer and musician- a good example of someone who by his actions destroy the stereotypes, and at the same time gives the world something totally new and unique.
Supported him in this creative project winner of the second season of the show "Ukrainian Supermodel" Alina Panyuta, which is ready to reveal herself and experiment.
To realize the idea and transform sketches on the cloth in form of prints has helped the company «EPSON», which perfectly conveyed all the colors and shades that were conceived.
Being working on the collection creating, designer didn't missed any slightest detail. So that, images from the new collection will be supplemented with accessories in minimalist style. This will be a new collaboration brand "KASS" with the beginning accessories brand " Pleshko Bijou".
Also music band «Heck Harts» was inspired by the idea of designer. And they wrote their own single especially for the show. This single will be create an atmosphere during Fashion Show KASS.